The Norman: A Luxury Boutique Hotel in Tel Aviv with Purpose and Panache

If you are searching for a boutique hotel in Tel Aviv, the choices are bounteous and range from crowded hostels to quaint residences on quiet streets. However, searching for a luxury boutique hotel in Tel Aviv can be quite another story.

In 2014, The Norman opened on fashionable King Albert Square, just off bustling Rothschild Boulevard with 50 rooms, an art collection that turned the hotel into a gallery and a certain panache that turned heads. Visitors to and residents of Tel Aviv are not easily impressed, but The Norman’s two 1920s Bauhaus structures that turned design and architecture into a hotel experience caught the public’s attention.

Suddenly luxury boutique hotels in Tel Aviv became a thing and the city’s more than 4,000 Bauhaus structures turned The White City into a living museum. British design firm Sagrada (Chedi Andermatt, Hotel Royal Evian, Hermes Maison Shanghai) teamed with Tel Aviv–based Yoav Messer Architects (Neve Tzedek Hotel, Moav Desert Hotel, Domaine Makeda Haute) to carve imaginative and inspiring spaces out of the Modernist structures, preserving such original details as the hand-made ceramic floor tiles and stenciled wall coverings. In came the clean-lined custom and often plush furnishings in soft-hued, light-filled spaces giving breath to the ambiance of that era.

Now walls fill with original Israeli art throughout the property’s guest rooms and public spaces, presenting rotating and temporary exhibits of many up and coming notables. Hand-carved beds in the guestrooms complement stilted armchairs, cushy sofas and pin-legged tables set off by such Anglo-Indian pieces as daybeds and chandeliers.

Luxury Boutique Hotel with Rooftop Views of The White City

Where would a luxury boutique hotel in Tel Aviv be without a pool, especially one that sits above the city? The Norman’s rooftop infinity pool quickly generated buzz when it opened and that continues with Dinings Restaurant, serving a confluent menu of traditional Izakaya-style Japanese Tapas and modern European cuisine on the rooftop as well, with views of the burgeoning city skyline.

The Norman Restaurant brings the experience into the interiors with French Mediterranean dining inspired by the Old Town of Nice. The Library Bar at The Norman offers stylish 1940s elegance and an extensive menu of cocktails, spirits and wines.

A techno-gym, treatment and beauty spa and Sam Stiller physical training programs are complemented by the bevy of beaches, bike and jogging courses, and walking paths to be found all around The Norman in Tel Aviv.

Taking Time to Experience Tel Aviv

Tel Aviv has 13 beaches and seasons of perpetual sunshine along its nine-mile coastline. A well-trodden jogging path along the beachfront creates a nearly 4-mile promenade extending from Tel Aviv Port in the North to the old Port of Jaffa in the south.

As for bikes, Tel Aviv is fast becoming the Copenhagen of the Middle East. Some 15 percent of the city’s residents bike to work and the city offers some 85 miles of ordained bike lanes with more about 90 more miles set to come on line. A public bike hire system allows cyclists pick up and drop off a network of green bicycles at 150 stations citywide, including several along the beach for just shekels a day.

While The Norman is not on the beach, guests can take a frequent complimentary shuttle offered by the hotel. But for those with other activities in mind, The Norman is only to happy to suggest and provide.

In line with a rising trend seen among luxury boutique hotels worldwide, The Norman offers a tempting menu of exclusive tours, from one-on-one specialty shopping tours to culinary tours, gallery tours, and, of course, architecture tours lead by experts.

Guests can choose to have a guided tour of Jaffa that will lead them to a seductive store selling custom perfumes that can be mixed and matched to suit. They will wander through the Old City’s Ottoman-style buildings with its upscale mezza parlors and one-of-a-kind notion and clothing boutiques, visit a popular flea-market selling all manner of antiques, and visit an architectural furnishings store for unusual neon stools, quirky prints and dinosaur broaches crafted by young Israeli artists. The accompanied tour includes a leisurely lunch and a customized vial of personal perfume.

The property also offers on-demand tours that take the lead from the guest’s wishes and come up with bespoke solutions that The Norman can arrange. These could include excursions to Jordan and Eilat or a visit to the Dead Sea for a relaxing float between excursions to Massada, the caves of Qumran and the oasis of Ein Gedi.

The Norman makes a worthy luxury boutique hotel in Tel Aviv to start a journey of Israel, which is, in itself, a journey of time and civilization. Tel Aviv, proclaimed a World Cultural Heritage site by UNESCO in 2003, tells the tale of only the last century — but makes a strong start.

The Norman
23-25 Nachmani St.
Tel Aviv, 6579441, Israel
(+972 3) 543 5555

Kurtz-Ahlers & Associates– Curator of undiscovered luxury travel locales with insider info and news from our worldwide portfolio of hotels, wellness retreats, and eco-resorts. View our portfolio on our Online Directory.

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