A Mayfair Hotel with Curb Appeal: The Beaumont London

If you were playing Monopoly® in London, Mayfair would be your Park Place. And if you were to put a hotel on that square, it would undoubtedly be The Beaumont. And for that you would be well rewarded every time an iron or a shoe landed on your spot as Mayfair has always been and remains one of London’s most exclusive neighborhoods.

The Beaumont makes an impressive statement in this historic location. The hotel opened in 2014 following an extensive redo that turned the former 1926 car park into one of London’s most fashionable addresses. The property, with its 73 rooms and suites, offers a post modernist imprint amid the precious Georgian residents of Mayfair – many bearing blue insignias by the entrance to note their historical significance as the former home of a great statesman or musician.


A Hotel in Mayfair with History and Punch

You’ll find The Beaumont on a quiet square in Mayfair, just a few minutes’ walk away from Selfridge’s and overlooking Brown Hart Gardens. Find iconic Hyde Park to the west and the ultra-trendy West End to the east. More energetic walks might mean Kensington Gardens, adjacent to Hyde Park, or the fashionable Bond Street, a 20-minute walk away.

The 70-odd streets that make up Mayfair area of London deserve some exploration of their own, however. A tour with SideStory of the hidden art galleries and world-renowned museums located nearby, or explore the home of George Frideric Handel, a museum now; or the last house occupied by all four Beatles. The beautifully preserved streets and alleys lead to hidden squares and eventually to Shepherd Market, now a buzz of restaurants, cafes and bookshops.


The area, once owned and eventually developed by the Duke of Westminster in the mid 1700s, saw a succession of earls and dukes, landed gentry and wealthy bankers take up residence as Mayfair evolved. The prime real estate in the shadow of Buckingham Palace was the early home of Queen Elizabeth II. Alexander, Crown Prince of Yugoslavia was born there in 1945. Grosvenor Square was the site of the former American naval headquarters, where General Dwight D. Eisenhower planned D-Day, near the current site of the U.S. Embassy.


A Hotel in Mayfair with a Mélange of Styles

Within this spirited history, the design firm of ReardonSmith Architects transformed The Beaumont from an Art Deco-era garage into an intimate destination redolent with the style of a refined and casual 1920s establishment under the strong direction of the hotel’s founder Jeremy King, who invented the back-story of a disenchanted New York hotelier called Jimmy Beaumont, who moves to London in the mid-twenties to open his eponymous hotel.


The Beaumont is an art deco building and its interiors are Art Deco, with some decorative elements from the 30s, 40s, and 50s. The Beaumont’s exquisitely chiseled interior details put the guest in these colorful former times from the moment of arrival, from the entrance hall to the bar, to the restaurant, and staircase behind sweeping down to the spa and private dining room.


Guestrooms are enriched by Art Deco features, from the design of the ceiling cornice in the bedrooms to the tone of the glass bathroom tiles and the traditional bronze light switches. Sliding timber-veneered doors draw across the bedroom spaces in most accommodations to create complete bedroom privacy from the bathroom, foyer, wardrobes and dressing room.


A Hotel in Mayfair with Living Art by Antony Gormley

British artist Antony Gormley, whose haunting sculptures grace parks and popular public galleries and buildings all over the U.K., Europe and the U.S., was invited to use The Beaumont as a canvas to create a living work, called ROOM. It pushes out from the face of the Beaumont’s exterior to become a room of its own – a veritable cathedral in a cubist block design that makes a statement and invites curiosity.


Inside, the artist has created a cave-like space, a three-dimensional sphere of darkness: a state of consciousness that approaches enlightened as the occupant looks up through the room’s levels. In keeping with The Beaumont theme, the sitting room of Gormley’s one-bedroom suite is decorated in an Art Deco motif.


Another in-demand suite is the Beaumont’s Roosevelt Suite, which can be opened up to expand into a five bedroom, moving from a one-bedroom configuration of 1,820 square feet to become a five-bedroom villa of 6,525 square feet. The Art Deco theme continues, calling up the glamorous era of the great Transatlantic liners of the 1920s and 30s with cream lacquer paneling, brass inlaid details and parquet timber floors throughout. The roomy sitting area leads to a separate dining room that seats eight, plus a pantry kitchen and a guest bathroom, The suite opens up to a large, wrap-around terrace overlooking the London. The five-bedroom expanse occupies the entire fifth floor of the hotel for an experience of total privacy for guests that desire added privacy. Added extras: a working fireplace, a large marble master bath with heated flooring, and a private lobby.


Colony Grill Room: All the Rage of an Era

Good rest requires good food, and even the libations and sustenance at The Beaumont are in character with the era. The Beaumont was the first hotel project for the talented restaurant team of Chris Corbin and Jeremy King (The Wolseley, the Delaunay, etc.). They created the Colony Grill Room with an intriguing menu of 1920s faves. Order lobster à la Russe, a Yankee hot dog, an Arnold Bennett omelette, or a chicken pot pie, and top it off with red velvet cake or a build your own classic ice cream sundae. The eclectic wine list promotes European classics and includes a wide selection from the New World.


Interior areas for dining and sipping are, indeed, “you are there” in detail and style, putting guests not only in place, but in time for a true taste of the “roaring twenties” in London. For venturing out, reserve the Chauffeur-driven courtesy vintage Daimler.

Classic room bookings include morning coffees & teas plus home-made viennoiseries and preserves, served in the Cub Room, as well as hi-speed Wi-fi, local calls, all movies, and soft drinks & snacks from the in-room minibar.

Book the ROOM package for 1575 GBP per night to stay in Gormley’s masterpiece. The package includes: a 3-hour individually tailored, one-on-one guided walking tour of London’s best contemporary art galleries; a limited edition signed copy of Antony Gormley’s monograph on ROOM with an essay by Margaret Iverson; a private ride in the hotel’s vintage Daimler to the first gallery on your tour’s list; a full English breakfast for two; private in-room bar with soft drinks and snacks; Wi-fi; access to the hotel’s spa and 24 hour gymnasium.

 

Contact:

The Beaumont
Brown Hart Gardens, Mayfair
London W1K 6TF
Toll-free: (+44 20) 7499 1001
(+34 952) 93 78 00
reservations@thebeaumont.com
www.thebeaumont.com

 

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